The IAE Charter for Greenwash Prevention advances our efforts with a focus on actions needed now from advertising agencies and advertisers in order to avoid the deceptive communications practice known as greenwashing and improve the integrity of environmentally themed advertising.

This initiative is designed to integrate well-established social science frameworks into the advertising industry’s business practices, thus enabling advertising professionals to mitigate risks and better align with the Paris Agreement’s 1.5-degree global warming target.

In partnership with Yonder, PRSA invited a group of thought leaders to discuss an issue of critical importance to the communications profession — the proliferation of disinformation.

During a 90-minute virtual roundtable, the panelists provided valuable insights and offered actionable takeaways on future resiliency against false and misleading claims levied against brands and organizations.

PRSA and Yonder are now presenting highlights of this conversation in this 12-page e-book.

All PRSA members pledge adherence to the Code of Ethics. As issues arise relating to the practice of communications, the PRSA Board of Ethics and Professional Standards (BEPS) provides guidance within the framework of the Code. The PRSA Board of Directors then announces these guidelines through an Ethical Standard Advisory (ESA). ESAs are for informational purposes only and not for the purpose of providing legal advice.

PRSA released its ESA on misinformation in December 2021.

Disinformation actors use a variety of tactics to influence others, stir them to action, and cause harm. Understanding these tactics can increase preparedness and promote resilience when faced with disinformation.

CISA—America’s Cyber Defense Agency – has released this Tactics of Disinformation guide (in English & Spanish) to help everyone understand common disinformation techniques and build resilience against them.