Data from the behavioral sciences says building immunity to mis-, dis- and mal-information is an effective tool for slowing the spread and mitigating the impact deceptive information. The theoretical foundation is based on inoculation theory, a psychological framework from the 1960s that aims to induce preemptive resistance against unwanted persuasion attempts. Based on this theory, NATO Strategic Communications Centre of Excellence, a multi-nationally constituted and NATO-accredited international military organization, recently teamed with the Cambridge Social Decision-Making Lab and published the following report, Inoculation Theory and Misinformation. ”  


2020 IPR Report 

2019 IPR Report 

IPR – A Communicator’s Guide to COVID-19 Vaccination  

Now it’s your time to ACT:

Amplify by activating and sharing assets and content to support a healthy information environment with robust dialogue and expertise serving the profession and our publics. 

Connect by building relationships and communicating broadly  the impact of disinformation on the profession and those we serve. 

Take action to spark change, share content and add your expertise to initiate and convene conversations that establish thought leadership. Put Voices4Everyone into action.