According to the 2021 Edelman Trust Barometer, business is now the only institution seen as both competent and ethical.
As business and communication leaders, our voices can make a difference.
All PRSA members pledge adherence to the Code of Ethics. As issues arise relating to the practice of communications, the PRSA Board of Ethics and Professional Standards (BEPS) provides guidance within the framework of the Code. The PRSA Board of Directors then announces these guidelines through an Ethical Standard Advisory (ESA). ESAs are for informational purposes only and not for the purpose of providing legal advice.
(BEPS authored this ESA in 2021.)
Now it’s your time to ACT:
Amplify by activating and sharing assets and content to support a healthy information environment with robust dialogue and expertise serving the profession and our publics.
Connect by building relationships and communicating broadly the impact of disinformation on the profession and those we serve.
Take action to spark change, share content and add your expertise to initiate and convene conversations that establish thought leadership. Put Voices4Everyone into action.
What to do next?
Share the adjacent thought leadership material within your professional and personal communities.
Contribute V4E thought leadership material to share with your PRSA colleagues.
Stay up-to-date with the latest research.
Connect with your PR communities to actively help defuse the spread of misinformation.