Disinformation

 

The vast majority of Americans, according to multiple published studies, view disinformation as a serious threat to democracy and our economy, saying it pollutes the information environment and undermines the ability of individuals and organizations to engage in informed decision-making.

As strategy-focused communication experts committed to building mutual understanding, credibility and relationships among a wide array of institutions and audiences, while also advancing the free flow of accurate and truthful information, public relations professionals have a special obligation. We must serve the public interest, support the right of free expression and slow the spread of false information. Civil discourse is muted and the marketplace of ideas compromised when disinformation goes unchecked.

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